Pícaras Store — Brand Identity
Pícaras Store is a fashion brand that doesn’t just sell clothes, it sells attitude, emotional chaos, and iconic merch. I had the pleasure of designing their new visual identity: a bold mix of romantic references, early 2000s nostalgia, and a distinctly feminine perspective. A brand made by girls for girls.
Pícaras Store is a fashion brand that doesn’t just sell clothes, it sells attitude, emotional chaos, and iconic merch. I had the pleasure of designing their new visual identity: a bold mix of romantic references, early 2000s nostalgia, and a distinctly feminine perspective. A brand made by girls for girls.
From embroidered labels to lighters, stickers, and swing tags, the identity leans into over-the-top femininity and streetwear irony. It was designed to feel instantly recognisable while remaining true to the brand’s voice: playful, a little provocative, and constantly evolving.
Developed in close collaboration with the Pícaras team, the result is a visual identity that feels entirely theirs, unapologetic, expressive, and made to be worn.
