Pícaras Museum of Heartbreak
@picarasxstore at @scrapworld
@picarasxstore at @scrapworld
For the second year in a row, the amazing Pícaras Store brought their spirit and talent to Scrapworld - Spain’s biggest streetwear fair. This time, I had the pleasure of designing the concept for their stand: a satirical "Museum of First Dates" dedicated to romantic delusion, emotional chaos, and the many failed attempts at love (we’ve all been there).
The idea was brought to life through real-life “evidence” of heartbreak, hope, and failure. The full production and execution of the space was brilliantly brought to life by Pícaras Store, led by Pilar Bravo. We also sold our zine Crush, Cry, Repeat there, created in collaboration with the Pícaras Team: a visual rollercoaster through the 13 chaotic stages of having a crush.
The idea was brought to life through real-life “evidence” of heartbreak, hope, and failure. The full production and execution of the space was brilliantly brought to life by Pícaras Store, led by Pilar Bravo. We also sold our zine Crush, Cry, Repeat there, created in collaboration with the Pícaras Team: a visual rollercoaster through the 13 chaotic stages of having a crush.
The result? A wildly fun, painfully relatable space that made people laugh, scream and overshare.
